Auditoriya diqqatini jalb etishda klikbeyt sarlavhalar: muammolar va yechimlari
Clickbait headlines in attracting audience attention: problems and solutions
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Abstract
This paper provides a theoretical and empirical analysis of the problem of imbalance between the attention-grabbing function of clickbait headlines in online journalism and the preservation of trust in journalism. Based on statistical tables, diagrams and an eight-criterion coding model, it proposes a theoretical “attention – interest – click-through – content match – trust” model and develops practical recommendations for official media.
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References
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