Sanlı dáwirde kontent túrleri, formatları hám tarqatıw kanalları
Content types, formats and distribution channels in the digital age
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Abstract
This paper offers a scholarly and analytical review of the concept of content in the digital age, along with its types, formats and distribution channels. It is argued that content is not only a means of conveying information but also the main mechanism for building an emotional connection between a brand and its audience. The paper also shows ways of properly placing different content formats on the appropriate platforms and of effectively organizing a content marketing strategy in the media environment of Uzbekistan.
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This work is licensed under a Creative Commons Attribution 4.0 International License.
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References
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Rayport, J. F., & Sviokla, J. J. (1995). Exploiting the virtual value chain. Harvard Business Review, 73(6), 75-85.