Podkastlardaǵı kommunikaciyalıq strategiyalar: Intervyu janrı mısalında

Abstract

This article substantiates, both theoretically and practically, the transformation of the interview genre from traditional journalism to digital media and the proposition that the interview forms the basis of the podcast. Several podcasts from Karakalpakstan were selected as the object of study, and content analysis established that they follow the interview-dialogue format. The place of podcasts in the communication process and the strategies for establishing interactive contact with the audience through them are examined.