Organizational and economic aspects of implementing innovative business models in the road transport services market

Abstract

The rapid transformation of the service economy, increasing competition, digitalization and changing consumer requirements create a need to introduce innovative business models into the road transport services market. The purpose of this study is to identify the organizational and economic aspects of implementing innovative business models in the road transport services market and to develop practical directions for their application in Uzbekistan. The study employs statistical, comparative, systematic and structural analysis methods. Particular attention is paid to digital platforms, data-driven management, intelligent route planning, integrated logistics solutions and customer-oriented service models. The analysis shows that the volume of road transport services in Uzbekistan increased significantly during 2020–2025. The study proposes an integrated innovative business model based on the interaction of digital platforms, demand and supply coordination, route optimization, cost management, service quality and customer feedback. Its implementation can contribute to reducing transaction and operating costs, increasing vehicle utilization, improving service quality and strengthening competitiveness.