PROBLEMS OF PRESERVING NATIONAL CULTURE IN THE CONDITIONS OF GLOBALIZATION
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Abstract
The problems of preserving national culture in the context of globalization are one of the most urgent issues for modern societies. This process brings different peoples and cultures closer together, increasing their interaction on a global scale through the exchange of information and technology. However, such integration processes can lead to the disappearance of national cultures or the loss of their distinctive features. The article examines the impact of globalization on national culture, its positive and negative aspects, as well as strategies that should be implemented to preserve and develop cultural heritage. The issues of preserving national identity, developing local traditions, and connecting the younger generation to national culture are discussed. The importance of international cooperation in ensuring cultural diversity and strengthening cultural ties in the process of globalization is also emphasized.
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