THE LEVEL OF INFLUENCE OF LANGUAGE MEANS IN ADVERTISING TEXTS

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Published: 2025-12-05
DOI: https://doi.org/10.66073/ReFocus-Conf/349
Keywords:
advertising language, linguopoetic means, affectivity, psycholinguistics, communicative effectiveness

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Kariyeva Sevinch Rustamovna
Student of the Department of Foreign Language and Literature, Faculty of Tourism, Chirchik State Pedagogical University
Alimbayeva Fazilat Rustam kizi
Student of the Department of Foreign Language and Literature, Faculty of Tourism, Chirchik State Pedagogical University

Abstract

This article scientifically analyzes the level of effectiveness of language tools used in advertising texts, their psychological, emotional and communicative impact on the consumer. The author considers the role of metaphor, anaphora, alliteration, antithesis, and other linguopoetic tools in increasing the effectiveness of advertising texts, as well as the mechanism of their impact on the audience. The article analyzes international and local advertising samples and comparatively highlights their linguistic features. As a result, practical suggestions are given to increase the linguistic effectiveness of advertising texts.

Article Details

Issue

Vol. 1 No. 1 (2025): Republican scientific-practical conference on “New Paradigms in Science, Technology and Education”

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Articles
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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Kariyeva Sevinch Rustamovna, & Alimbayeva Fazilat Rustam kizi. (2025). THE LEVEL OF INFLUENCE OF LANGUAGE MEANS IN ADVERTISING TEXTS. Partner Conferences of the International Scientific Journal Research Focus, 1(1), 329-332. https://doi.org/10.66073/ReFocus-Conf/349

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