THE IMPORTANCE OF DIGITAL MARKETING STRATEGIES IN DEVELOPING THE TOURISM CAPACITY OF JIZAKH REGION

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Published: 2025-12-05
DOI: https://doi.org/10.66073/ReFocus-Conf/498
Keywords:
digital marketing, tourism, Jizzakh region, SMM, SEO, area marketing, tourist potential, digital advertising

Main Article Content

Akilova Iroda Bakhodir kizi
Master's student at Sambhram University

Abstract

This thesis examines the role of digital marketing strategies in developing the tourism potential of Jizzakh region. It analyzes the use of digital platforms, social networks, SEO, SMM, content marketing, and online booking systems in promoting the region's ecotourism destinations (Zomin National Park, Forish Mountains, Osmat Resort, Zomin Sanatorium), historical sites, and recreational resources.

Article Details

Issue

Vol. 1 No. 1 (2025): Republican scientific-practical conference on “New Paradigms in Science, Technology and Education”

Section

Articles
Creative Commons License

This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Akilova Iroda Bakhodir kizi. (2025). THE IMPORTANCE OF DIGITAL MARKETING STRATEGIES IN DEVELOPING THE TOURISM CAPACITY OF JIZAKH REGION. Partner Conferences of the International Scientific Journal Research Focus, 1(1), 762-764. https://doi.org/10.66073/ReFocus-Conf/498

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