ANALYSIS OF THE USE OF MARKETING STRATEGY AND ITS ROLE IN INCREASING THE ATTRACTIVENESS OF REGIONAL TRADE ENTERPRISES

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Published: 2025-12-05
DOI: https://doi.org/10.66073/ReFocus-Conf/559
Keywords:
Trade, trading enterprise, marketing, marketing strategy, region, analysis

Main Article Content

Otakhonova Dinora Musaboy qizi
Lecturer, Department of Economics, Urgench State University named after Abu Rayhon Beruni, independent researcher

Abstract

This article analyzes the use of marketing strategies and highlights its role in increasing the attractiveness of regional trade enterprises. It also presents conclusions and suggestions for implementing the analysis of the use of marketing strategies.

Article Details

Issue

Vol. 1 No. 1 (2025): Republican scientific-practical conference on “New Paradigms in Science, Technology and Education”

Section

Articles
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This work is licensed under a Creative Commons Attribution 4.0 International License.

How to Cite

Otakhonova Dinora Musaboy qizi. (2025). ANALYSIS OF THE USE OF MARKETING STRATEGY AND ITS ROLE IN INCREASING THE ATTRACTIVENESS OF REGIONAL TRADE ENTERPRISES. Partner Conferences of the International Scientific Journal Research Focus, 1(1), 939-942. https://doi.org/10.66073/ReFocus-Conf/559

References

1. Ергунова О.Т. Маркетинг территории: [учеб. пособие]. / О.Т.Ергунова; М-во образования и науки Рос. Федерации, Урал. федер. ун-т. - Екатеринбург: Изд-во Урал. ун-та, 2017. - с. 58.

2. Xidirov Sh.O. Korxona raqobatbardoshligini oshirishda marketingning tovar strategiyasidan foydalanish holati. // Yashil iqtisodiyot va taraqqiyot, 2025-yil, sentyabr, No9-son. - 31 b.

3. https://octopusintell.medium.com/how-to-analyse-marketing-strategy-with-a-list-of-relevant-tools-andtechniques-f8e53f0ee2d4