THE SEMANTIC FIELD OF TOURISM LEXICAN AND STRATEGIES FOR TEACHING THEM

Abstract

This thesis explores the semantic field of tourism lexicon from a conceptual and discursive perspective and provides strategies for effective teaching of these lexical units. In the linguistic landscape of tourism, normative-infrastructural terms, expressions that dramatize experience and identity, and evaluative units specific to branding coexist; they are often used in a metaphorical, culturally charged, and multilingual context. The study identified the structural layers of the lexical field through collocation profiles, frame-semantic analysis, and scenario-based practical exercises based on a pedagogical corpus of Uzbek, Russian, and English. The results show that standardized equivalents and back-translation checking are important in areas where terminological stability is required, while maintaining endonyms with brief explanations increases communicative effectiveness in experiential and cultural units. As teaching methodologies, corpus-based “learning by differentiation”, purposeful management of translanguaging, and audience-appropriate register modeling are proposed. When training guide interpreters, "living" bilingual or trilingual glossaries, scripted assessments, and rubrics based on collocational indicators are recommended.