ARCS MOTIVATION MODEL: METHODS FOR FORMING LEARNING MOTIVATION AND INCREASING ITS EFFICIENCY IN THE EDUCATIONAL PROCESS
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This article is devoted to the study of the ARCS motivation model, which is aimed at forming, strengthening and maintaining students' interest, activity and motivation in the educational process. Developed by the American psychologist and educational technologist John Keller, this model includes four main components: Attention, Relevance, Confidence and Satisfaction. The article analyzes the essence of each stage of the model, their interrelationships and ways of applying it in the educational process. Also, the methodologies for each strategy are described in detail, and teachers are given methodological recommendations for more effective organization of the educational process. The results of the study show the importance of the ARCS model in increasing educational effectiveness by positively influencing the cognitive and affective spheres of students.
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References
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