ECOTOURISM: SUSTAINABLE TRAVEL FOR A GREENER FUTURE
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Abstract
Ecotourism has emerged as one of the fastest-growing
segments of the global travel industry, offering a responsible alternative
to conventional mass tourism. This article examines the definition,
principles, benefits, and challenges of ecotourism, with reference to
global case studies and policy frameworks. It argues that, when properly
managed, ecotourism can serve as a powerful instrument for
environmental conservation, local community empowerment, and crosscultural education. However, without rigorous standards and
governance, it risks becoming a form of "greenwashing" that undermines
its own objectives. The article concludes with recommendations for
stakeholders — including governments, tour operators, and travelers —
to ensure ecotourism fulfills its transformative potential.
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References
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